Not Your Everyday News

Thursday, June 07, 2007

Coffee and 2% Milk

I am a milk the stuff. And I also enjoy coffee, 2-3 cups
a day. So this article from definitely caught my eye.
Starbucks, that venerable coffee chain seemingly located on EVERY
corner, has announced that they will be making 2% milk the default
milk in their coffee/espresso drinks in all their stores in the U.S. and
Canada by the end of the year. Customers will still be able to request
whole milk, and of course, skim milk. Starbucks conducted tests in
Florida, California, Oregon, and parts of Canada to see what consumer
response would be; the results were overwhelmingly positive.
Consumer requests for 2% milk had been high in Starbucks prior to
the test run; even in grocery stores, lower fat milk purchases are on
the rise. With the changes, the fat content in most coffee drinks will
be reduced by 1/3. It doesn't make the mocha and caramel drinks
exactly healthy, but it's a positive step nonetheless.

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